Lorenzo Toso
Archive




















2017

2015

2012






2016

2015




2017
2017
2017
2016
2016
2016
2015
2015
Aboutclose




Who?
Based in North-East Italy, Lorenzo Toso works as a graphic designer with a focus on printed matter: books, magazines and visual identities. He has taken
a particularly keen interest in geospatial data translation into maps and infographics.


Experience
Metodo Studio
Graphic designer
Studio Joost Grootens
Internship
Bruno
Internship
LKM Studio
Internship


Academia
Università Iuav di Venezia
MA teaching assistant
Welcome Workshop at Iuav
Tutor at the typography course
Welcome Workshop at Iuav
Tutor for P.Palma and L.Bravi


Featured in
Progetto Grafico #32
International Poster Book
Brand Magazine #30
365typo
Mappe #8
Franzmagazine
Frizzifrizzi
Collectif Blanc






2016


2013


2012




2017


2017

2017

2017

2016

2016

2015

2015




2017

2016



CF:
PI:
close




Education
ISIA Urbino
MA degree in Communication
and Design for Publishing
SUPSI Lugano
LLP Erasmus
Visual Communication
Università Iuav di Venezia
BA degree in Industrial Design


Exhibitions
National Centre for Design
and Architecture
The Lighthouse (Glasgow)
ADI Index
(Rome)
Children's Book Fair
(Bologna)
Fahrenheit 39
(Ravenna)
Passaggi Festival
(Fano)
Fahrenheit 39
(Ravenna)
Sprint, Independent Publishers
Books Salon (Milan)
Fisianomia
(Urbino)


Awards
ADI Design Index:
finalist selection
European Design Awards:
Gold Prize and Jury Prize


TSOLNZ91S10B563G
05147560287

→  Say Hi!
© 2018 LT All Rights Reserved


Profile
The Great American Eclipse of 2017
Infographics for The New York Times Magazine
2017
Infographic
info
nyt nyt nyt

The ‘Great American Eclipse’ as it has been called, was one of the most attended event of the year in the United States as the path occurred over just one country. The task was to represent how rare this event is: the moon aligns perfectly over the sun's disc blocking its direct rays and it only happens every 18 years, 11 days and 8 hours, and the eclipse is visible everytime from a different spot of the planet (in 1999 it was visible in middle Europe). This solar eclipse is represented in the Saros Cycles at page 5 where we can see that the forthcoming eclipse of 2035 is going to cross North Korea and Japan to end up in the ocean.

Collaboration with Studio Joost Grootens
Image courtesy: Ben Grandgenett

Diplorama
Remarkable thesis from Unibz on display
2017
Catalogue
info
diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama diplorama

Starting from 2017, the Free University of Bozen publishes its yearbook, featuring the most interesting graduation projects made by the students of the Bachelor in Design and Arts. Eighteen young designers were chosen to represent the 2017 remarkable outcomes at the diploma exhibition in September where we were responsible for the design of the publication. This book represents the first edition of Diplorama, released as a trilingual catalogue (italian, german and english), published with two different golden silk-screen dustjacket and eight cover variations.

Coworkers:
Giulia Cordin

Exhibition photography:
Curzio Castellan

Sea Routes
About movements you can hardly see
2017
Poster
info
searoutes searoutes searoutes searoutes searoutes

This poster entitled Sea Routes aims to increase the awareness about migrants sea routes: we can see migrants crossing the land or being rescued in the waters, but we’re always missing the journey in between, where there’s nothing left but sea depths. The hidden typography represents this gap through a map of the three most affected islands of Greece: Lesvos, Chios and Samos. Maperitive and OpenStreetMap were used as editors to get a vector map with geospatial data while Illustrator was used to design it. Sea depths and lighthouse locations are taken from the Navionics nautical charts. The data concerning migrants was taken from the website of the International Organization for Migration. This poster has been selected for the Graphic Design Festival Scotland exhibition at the National Centre for Design and Architecture, a showcase and celebration of contemporary poster design from around the world.

Selected for the GDFS 2017 showcase.

Atlas of the Middle East migration, 07/2015 – 07/2016
Informing about significant movements across the Balkans
2016
Atlas
info

This atlas aims to explain the Middle East migration that significantly increased during the last year leading to a break in the political balance, mostly in Turkey, Greece and the Western Balkans. The fast changes, both political and military, make it hard to compare collected data within distant time ranges as the distribution of the Internally Displaced Persons in Iraq, for instance, has to be related to the current military situation of Iraqi insurgency. Therefore, all the data has been placed within the month it was collected together with the pictures taken in the same month. The reading follows the orientation of the migratory flow, from the right to the left (Pakistan → Slovenia) and includes pictures, diagrams, maps and text in order to create a multimodal representation. Each Map was edited with a style sheet in Mapbox, using the cylindrical projection of Mercator which preserve all the direction on the plane. I choose the group of imposition and the retinal variables by following the studies of Jaques Bertin in Sémiologie graphique (1967). Through the disclosure of the elements along the 13 meters leporello, the reader can easily understand the reason why migrants and refugee escape their countries. The books shows the main paths, the background of the migrants, the cost and the duration of the journeys, points of interest and some refugee camp plan. The purpose is to give a clear and global perception of what means to face several conflicts, boundaries, laws and hosting countries.

Supervisor:
Luciano Perondi

Against Walls
Displaying magazines from a passionate collector
2016
Exhibition
info

The exhibition Against Walls - Editoria periodica attraverso i moti di Stonewall curated during the 2016 edition of Festival della Letteratura di Mantova, is an attempt to trace a path in the evolution of the rights among the LGBT community. Through a selection of more than 150 national and international periodicals from the collection of Luca Lucati Luciani, we tried to explore the history of the movements that used to be active on the international scene between the 1920s and the 1980s.

Scrivere il tessuto
Monography about Paoletti's wool mill
2016
Book
info

Founded in 1795 by Gaspare Paoletti in Follina, one of the most important centers for the processing of wool in the old Republic of Venice. Lanificio Paoletti is a manufacture of yarns and wool that has endured two world wars and the subsequent Austrian and Nazi invasions. Today it’s a company that provides Shetland wool fabrics, Tweed and Lambswool to the biggest fashion houses including Giorgio Armani and Chanel, its products walk in the most important fashion runways in Monaco, Paris, Tokyo and Shanghai. However, the woolen mill comes from the inside as a traditional family-run business, in which the image of the owner (in the local dialect paròn) and the employees are bounded in several historical and contemporary anecdotes. This monograph collects some of these stories through texts and photographs, comparing the local image of the company to the bright world of high fashion and runways.

Supervisor:
Leonardo Sonnoli

Coworkers:
Guido Dal Prà
Alessandra Smiderle
Alice Poma

Bibliogramma
Selection of experimental books from 1962 to 2011
2016
Book
info

During the Sixties and Seventies there was a progressive approaching of literature towards experimentation where the characters and the events appeared fragmented in the story. Authors such as Italo Calvino, Marc Saporta, Bryan Stanley Johnson, Raymond Queneau, Georges Perec and Julio Cortázar began to experiment with mathematics and the time of the story, creating a new genre of novel defined later by Calvino in 1985 as Iperromanzo (Hypertext fiction). In addition to the combinatorial literature, especially developed by the OuLiPo group, there are examples of literary production where the physical structure of the book is directly responsible of the narrative alterations. This book investigates the development and nature of these novels from the 60s with authors like Johnson and Saporta till nowadays with Safran Foer and the polish movement called Liberature.

Supervisor:
Leonardo Sonnoli

Y2038
Magazine based on internet languages
2016
Periodical
info

Y2038 is a computer bug that generates calculation errors for softwares starting from January 2038, when all the information will no longer be interpretable. This magazine evolves with the language of the web, and is going to save it when it will be no longer available. Pictures and all the material used in the magazine respond to the practice of the fair use, in order to be a critical and historical report of our society. It’s composed of several sections that may be purchased and assembled by the user that can freely select the content from the web site, becoming itself the author of his own product. The sections are divided into five typologies which reflect specific graphic devices (1+1, SHS, GIF, AVI, XML) with the aim of producing a satirical and often politically uncorrect meaning regarding the contents that are daily uploaded online. The magazine is printed on demand on different colored paper for each issue in order to allow user to buy their own product by mixing various issues and making a colorful volume. The first four numbers of Y2038 are religion, aesthetics, politics and illegality.

Supervisor:
Silvia Sfligiotti

Coworkers:
Guido Dal Prà
Giacomo Delfini
Davide Eucalipto
Giovanni Murolo

Handkerchief #3
Magazine about homophobia (spontaneity)
2016
Periodical
info

Handkerchief was born as a publication of cultural studies on the topic of sexual identity during the course of Graphic Design held by professor Mauro Bubbico. The magazine aims to be a tool to raise awareness and promote a dialogue on a subject which is still a sensitive issue in our society as is homophobia and gender orientation. The articles are written and designed by the editors, the photographs are asked to professionals who have faced the same subject using photography while the printing is carried out by volunteers who offer to print the issues. The publication is designed to be freely distributed and read both in a traditional way and as wall magazine, posted in public or private spaces. Handkerchief is conceived like a small exhibition that can be seen by several people at once. This issues have been sent to association, cultural spaces, and to selected libraries around Italy.

Handkerchief #2
Magazine about homophobia (excess)
2015
Periodical
info

Handkerchief was born as a publication of cultural studies on the topic of sexual identity during the course of Graphic Design held by professor Mauro Bubbico. The magazine aims to be a tool to raise awareness and promote a dialogue on a subject which is still a sensitive issue in our society as is homophobia and gender orientation. The articles are written and designed by the editors, the photographs are asked to professionals who have faced the same subject using photography while the printing is carried out by volunteers who offer to print the issues. The publication is designed to be freely distributed and read both in a traditional way and as wall magazine, posted in public or private spaces. Handkerchief is conceived like a small exhibition that can be seen by several people at once. This issues have been sent to association, cultural spaces, and to all the persons who required a copy.

Handkerchief #1
Magazine about homophobia (absence)
2015
Periodical
info

Handkerchief was born as a publication of cultural studies on the topic of sexual identity during the course of Graphic Design held by professor Mauro Bubbico. The magazine aims to be a tool to raise awareness and promote a dialogue on a subject which is still a sensitive issue in our society as is homophobia and gender orientation. The articles are written and designed by the editors, the photographs are asked to professionals who have faced the same subject using photography while the printing is carried out by volunteers who offer to print the issues. The publication is designed to be freely distributed and read both in a traditional way and as wall magazine, posted in public or private spaces. Handkerchief is conceived like a small exhibition that can be seen by several people at once. This issues have been sent to association, cultural spaces, and to all the persons who required a copy.

Unseen Venice
Reportage about the modern Venice
2015
Photography
info

Unseen Venice is a project that explores the new shapes of an old city which has never been told under new points of view. This work is the result of a research managed within the island of Venice to find those buildings that affect the romantic, melancholic and hopelessly picturesque vision of the Venetian architecture. What about the island made of modern buildings and public housings? Sometimes, is an invisible place which doesn’t capture the walker’s eyes or marry the the city, but is present, still, and sometimes surrounded by secular houses and monuments. This photograph reportage assumes the look of a new tourist, who explores analytically, almost scientifically, a hidden world. The reading of this leporello can be compared to the pentagram one. The windows that populate the facade of new buildings are arranged like quadrangles along the strip of paper changing color, size and distance. That Venice made of bridges, tight ways, squares and water, there is nothing left anymore. The new island is made of flat facades, rectangles, windows, rolling shutters and all those shapes that the web and the books never tell about.

Supervisor:
Mario Cresci

Mutualismi
Participatory practice to achieve the ideal city
2015
Performance
info

This project is about the ideal city and how it's impossible to build or find it. We wanted to put in communication the local people of two different countries in order to make them aware of the subjectivity of their own ideal city. We chose to build a system that would allow them to communicate through a book printed on site that they could keep and read whenever they want. The installation took place simultaneously in Urbino and Tallinn. All participants were asked to pose for a portrait photo and subsequently to briefly write on an A5 card a short description of what an ideal city could be. Then a photo of the card is taken as well. The card is stuck on bundles of a red tape, also used to define the area of the installation. Once imported into the computer, both the person and the description's photographs are processed by a script code and directly placed into the first two pages of a sixteen-page booklet. The same process involves two different countries and places at the same time. This means that the same booklet contains pictures and writings coming from both places at the same time. Along with many others, this booklet is a shared and programmed editorial product through which each participant will take part in an orderly action allowing him/her to express aims and ideas through an instant printing process.

Supervisor:
Marco Tortoioli Ricci

Coworkers:
Guido Dal Prà
Andrea Saccavini

Featuring:
Michele Bruttomesso
Chiara Cesaretti
Alice Cleva
Ruggero Accardo
Dino Sladić
Theo Tennant

Enjoy Poverty
32 pages about Renzo Martens' Episode III
2015
Booklet
info

Enjoy Poverty, partecipatory practice in Africa is an essay that describes the ways in which art can operate in a poor country through the experience of a Dutch artist who has decided to resist the western exploitation by producing a film that bares the dynamics of this brutal mechanism. Artists can operate across multiple languages ​​in different places, targeting an audience rather than another, but what makes it art is often a self–definition or the context in which the work is located. Uncertainty of his nature, Episode III has undergone much criticism and discussions about how it can be considered art or popular documentarism. This shade creates the opportunity for a reflection on the method and ethics in which the design disciplines operate today, the design for society and the participatory practice. These are often areas which are structured on economic systems or trend that limit the possibilities, but there are many cases, including the one mentioned, in which the areas embodies the opportunity to generate the possibilities for a valid project that is extremely innovative for the language and the topic chosen.

Supervisor:
Marco Tortoioli Ricci

Le scuole di design nel '900
Bauhaus, Vchutemas, New Bauhaus and Ulm
2014
Book
info

A book about the schools that have led to the foundation of the contemporary concept of design: the Bauhaus (1919 - 1933), which undoubtedly has the merit of having been the first experience for the development of the entire educational in Europe and beyond; the Vchutemas (1920 - 1930), which provide an interesting soviet example parallel to the german model; the New Bauhaus in Chicago (1937 - 1946) and the Hochschule für Gestaltung in Ulm (1955 - 1968), the two institutions that most of all can be considered direct descendants of the Bauhaus. To define more clearly the events and the evolution of individual institutions, as well as to highlight the points of contact between the samples analyzed, it was decided to divide the history of each school in its main phases, depending on the personalities involved and/or ideological directions; the research is structured according to the chronological order of each institution, from its origin to closure, with special attention to the historical and political events parallel to the cause/effect relationship between the events of the individual schools and the professional profile that each one intended to form.

Supervisor:
Silvia Sfligiotti

Coworkers:
Gaia Lanfranchi
Beatrice Schena
Michela Sirri

Yes Yes Yes – Alternative Press
Exhibition of the underground press scene during the 60s
2014
Exhibition
info

The Yes Yes Yes - Alternative Press exhibition, held in Urbino at Collegio Tridente in June 2014, deals with the 60s and 70s and the social, political, artistic and cultural events that have defined the counterculture. For this project I was involved in the creation of an e-pub that was screened during the exhibition whose purpose was to describe and illustrate the magazines on display and allow a digital reading. MAGAZINES: American Avatar, Avatar, Berkeley Barb, Berkeley Tribe, Big Muddy Gazette, The Bird, The Black Dwarf, The Black Panther, Countdowm, East Village, The Other, Fapto, Fire!, Freedom News, Friends, Gay, Gay Power, Gay Sunshine, Georgia Straight, Good Times, Haight Ashbury Eye, Haight Ashbury Free Press, Haight Ashbury Love Street, Haight Ashbury Maverick, Haight Ashbury Tribune, Harbinger, Helix, Hitweek, Iets, The International Times, Juche, Kabouter Krant, Kaleidoscope, Kiss, Klaas Krant, Liberated Guardian, Los Angeles Free Press, Muhammad Speaks, New York Review of Sex, Nola Express, Old Mole, Open City, Oracle Los Angeles, Other Scenes, Peninsula Observer, Pic up, Pleasure, Provo, Rat, Rising Up Angry, San Francisco Express Times, Screw, The Seed, Southern Free Press, Spy-in, Styng, Suck, Washington Free Press, Witte Krant.

Supervisor:
Francesco Valtolina

Coworkers:
The whole MA class

Folio
An itinerary to discover the ancient incunabula
2014
Exhibition
info

Folio is a project whose aim is to increase a niche tourism around the theme of the ancient book. The Marche are a region that preserve many ancient incunabula in different libraries in the province of Pesaro and Urbino. We have created an identity for an itinerary in the territory which crosses the region in several points where some of the most prestigious books of the '500 are exposed. The exhibition held in Fano during the literary festival Passaggi was useful to promote this project for tourism and was held at the Mediateca Montanari with the use of an indoor signage, information panels and video projections of e–books. During the promotional phase flyers and postcards were distributed with the aim of invitate tourists and locals to visit the library. A catalogue of the exhibition has been created to explains the development of the phases of the project from the research to the final output.

Supervisor:
Roberto Pieracini

Coworkers:
Alessandra Smiderle
Alice Poma
Eglė Vitkutė

Pier Luigi Nervi
Monography about the engineer Pier Luigi Nervi
2013
Book
info

The purpose of this course was to recreate a book following the rules of editorial design. I redesigned the book by Claudio Greco, Pier Luigi Nervi: Dai Primi Brevetti Al Palazzo Delle Esposizioni Di Torino 1917-1948, Antique Collectors Club, 2011. I created a grid using proportions derived from the golden section, studied a dynamic mechanism for the endnotes and learned the main recurring marks for both the inside and the cover. For best results in this course it was necessary to improve the knowledge of InDesign software to handle text and notes, the coincidence of the baselines between one and the other, the typometric parameters of the text.

Supervisor:
Alessandra Dal Ben