KIA – Opposite United

Data visualization created for ZERO as part of OPPOSITES UNITED, the project promoted by Kia during the Salone del Mobile at the Museo della Permanente in Milan. The work translates the cultural framework of the research into a visual form, bringing together the three attitudes that define its approach — Culture Vanguard, Creative Risk-takers, and Relentless Innovators — and investigating how these concepts are connected to one another. Through a data visualization system developed in a horizontal and circular format, these elements are mapped and interconnected within a volume produced for Kia in English and Korean, in which the visualization is printed in silver Pantone